The Wild Postings project focuses on creating an eye-catching outdoor advertising campaign, using layered posters and striking visuals to convey a strong message in urban spaces. The project explores how design can grab attention in public spaces, communicate effectively without relying on digital platforms, and evoke emotions through bold graphics and typography.
My Approach
I wanted the wild postings to feel bold, dynamic, and impossible to ignore. My approach focused on high-contrast colors, impactful typography, and strategic layering to create visual depth and interest. I aimed to design posters that could be understood at a glance but also reveal more details upon closer inspection. The designs use repetition and overlapping visuals to mimic the chaotic but structured nature of real-life wild postings in urban settings.
Unique Challenges
The challenge was to design a series of wild postings that could stand out in the busy, cluttered environment of city streets. The goal was to create a layered poster campaign that could catch a passerby’s eye within seconds, using bold typography, striking color palettes, and engaging visuals. The project also aimed to explore how repetition and layering can enhance visibility and messaging in public spaces.
The Process
Research & Concept Development
Studied street art and wild posting campaigns to understand how posters can create visual impact in busy environments.
Analyzed color palettes and typography choices that stand out against urban backdrops.
Developed mood boards focusing on bold, rebellious, and energetic aesthetics.
Design Exploration
Created initial sketches exploring typography treatments, layering effects, and graphic elements.
Experimented with color combinations and visual hierarchies to ensure legibility from a distance while maintaining depth up close.
Focused on building cohesion across all posters while allowing each design to have its own unique identity.
Final Design & Mockups
Finalized a series of layered posters with bold text, vibrant colors, and graphic illustrations.
Created mockups showcasing the posters in real urban settings to visualize their impact in context.
Final Deliverables
Wild Postings Series
Mockups
Print-Ready Files
Conclusion
The Wild Postings project allowed me to explore the intersection of graphic design and urban spaces, focusing on how bold visuals and strategic layering can make a strong impact. This project strengthened my skills in poster design, typography, and color theory while challenging me to think about how design functions outside of digital screens. The final result is a vibrant and engaging outdoor campaign that commands attention and leaves a lasting impression.
