Mar 25, 2024

Mar 25, 2024
Mar 25, 2024

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SkyQuest Airlines

SkyQuest Airlines

SkyQuest Airlines

Crofton, Maryland

Category:

Print | Digital

Client:

SkyQuest Airlines

Katherine Cabrera

Designer

I wanted SkyQuest to feel seamless, from the first click to the final landing, uniting every part of the journey under one clear identity.

This project was inspired by the idea of travel as an experience that should feel effortless, memorable, and consistent. I wanted to create a brand that could unify everything from the smallest detail, like a boarding pass, to the larger digital and in-flight experiences. By focusing on clarity, usability, and a calming yet distinctive identity, SkyQuest became a brand system designed to support travelers at every stage of their journey.

This project was inspired by the idea of travel as an experience that should feel effortless, memorable, and consistent. I wanted to create a brand that could unify everything from the smallest detail, like a boarding pass, to the larger digital and in-flight experiences. By focusing on clarity, usability, and a calming yet distinctive identity, SkyQuest became a brand system designed to support travelers at every stage of their journey.

SkyQuest was created as a contemporary airline brand that rethinks the passenger journey from the moment of booking to arrival at their destination. The visual identity uses bold, modern typography paired with a calming yet distinctive color palette, reinforcing the brand’s personality as trustworthy, approachable, and efficient. Beyond the core branding, the project included a mobile app with a user-friendly interface for booking flights, checking in, and managing travel plans, as well as marketing collateral for seasonal promotions and solo-travel campaigns. The brand system was built to perform consistently across touchpoints—digital screens, printed boarding passes, in-flight materials, and advertising—ensuring travelers experience the same cohesive SkyQuest voice at every stage. With a balance of style and functionality, the design elevates the airline’s image while enhancing the traveler’s overall journey.

SkyQuest was created as a contemporary airline brand that rethinks the passenger journey from the moment of booking to arrival at their destination. The visual identity uses bold, modern typography paired with a calming yet distinctive color palette, reinforcing the brand’s personality as trustworthy, approachable, and efficient. Beyond the core branding, the project included a mobile app with a user-friendly interface for booking flights, checking in, and managing travel plans, as well as marketing collateral for seasonal promotions and solo-travel campaigns. The brand system was built to perform consistently across touchpoints—digital screens, printed boarding passes, in-flight materials, and advertising—ensuring travelers experience the same cohesive SkyQuest voice at every stage. With a balance of style and functionality, the design elevates the airline’s image while enhancing the traveler’s overall journey.

SkyQuest was created as a contemporary airline brand that rethinks the passenger journey from the moment of booking to arrival at their destination. The visual identity uses bold, modern typography paired with a calming yet distinctive color palette, reinforcing the brand’s personality as trustworthy, approachable, and efficient. Beyond the core branding, the project included a mobile app with a user-friendly interface for booking flights, checking in, and managing travel plans, as well as marketing collateral for seasonal promotions and solo-travel campaigns. The brand system was built to perform consistently across touchpoints—digital screens, printed boarding passes, in-flight materials, and advertising—ensuring travelers experience the same cohesive SkyQuest voice at every stage. With a balance of style and functionality, the design elevates the airline’s image while enhancing the traveler’s overall journey.

Project gallery

Project gallery

Project gallery

Highlights

Cohesive Brand System

The SkyQuest identity was built to function seamlessly across print, digital, and environmental applications. Consistent use of typography, color, and layout reinforces brand recognition from app to aircraft. This unified system builds trust and familiarity, making every stage of travel feel connected.

Intuitive Digital Experience

The mobile app was designed for ease of use, offering clear navigation, quick booking, and personalized travel updates. This ensures passengers can manage their journey confidently, whether planning months ahead or navigating last-minute changes.

Engaging Promotional Campaigns

Seasonal and targeted campaigns—like summer travel deals and solo traveler promotions—extend the brand beyond ticketing, inspiring travelers to explore new destinations. These campaigns build connection and showcase SkyQuest as modern, approachable, and traveler-focused.

Details

Color Palette

A calming base of soft blues and neutrals paired with bold accent colors for contrast and recognition across touchpoints.

Typography

A clean sans-serif typeface in varying weights establishes hierarchy and legibility, ensuring clarity across print, digital, and environmental applications.

Graphic Elements

Geometric shapes and directional line motifs inspired by flight paths add motion and reinforce the theme of seamless travel.