Paws & Purr is a boutique cat-themed hotel where feline charm meets luxury boutique. Designed as a haven for cat lovers and their furry companions, the hotel offers cozy, cat-centric rooms, engaging spaces to interact with resident cats, and amenities that make both humans and felines feel right at home. This project focuses on building a cohesive brand identity, including the hotel’s logo, packaging, menus, website, and graphic assets, all tailored to provide a playful yet sophisticated guest experience.
My Approach
I focused on crafting a brand that feels warm, inviting, and playful—while maintaining the sophistication of a boutique hotel. Starting with hand-drawn logo sketches, I explored ways to blend feline elements with elegant typography. The color palette of deep greens and soft neutrals creates a cozy and natural feel, while pops of warm tones add a playful touch. Typography choices combine modern sans-serifs with script fonts, reflecting the balance of luxury and charm. Throughout the project, I ensured that every touchpoint—from signage to menus and the website—felt cohesive and designed to enhance the guest experience.
Unique Challenges
The challenge was to design a boutique hotel experience that appeals to cat lovers while balancing playful design with luxury hospitality. The goal was to create a cohesive brand identity that celebrates feline companionship, attracts diverse guests (from solo travelers to families), and offers both visual appeal and functional design across physical and digital touchpoints.
The Process
Concept Development
Explored multiple hotel themes, ultimately selecting the cat-themed concept for its emotional connection and unique market appeal.
Created mood boards focusing on cozy, playful, and luxurious aesthetics.
Brand Identity Creation
Developed over 50 logo sketches, narrowing down to a final design that combines feline imagery with clean typography.
Chose a color palette that reflects warmth and comfort, using deep greens, soft creams, and warm browns.
Selected fonts that balance elegance and approachability, including Arthur Great Vibes and Titillium Web.
Visual Assets & Collateral
Designed menus, signage, and branded products that reinforce the hotel’s cozy, cat-friendly atmosphere.
Created graphic assets such as paw print patterns and illustrated elements to add playfulness to the branding.
Developed website mockups showcasing room options, booking features, and events like cat adoption fairs.
Final Deliverables
Logo System
Print & Digital Collateral
Website Design
Graphic Assets
Conclusion
The Paws & Purr branding project merges playfulness with boutique sophistication, creating a hotel experience that’s as delightful for cats as it is for their human companions. This project allowed me to explore the intersection of hospitality and themed branding while honing my skills in visual storytelling, identity design, and cohesive brand systems. The result is a warm, inviting, and unforgettable hotel experience for cat lovers everywhere.
