BamBan Sushi is a Dominican restaurant chain known for its interactive dining experience, where customers have full control over crafting their sushi with a variety of fresh ingredients. This project focused on designing a website for BamBan Sushi, aimed at enhancing brand visibility and improving user experience. The website offers a streamlined ordering process, highlights the restaurant’s services, and provides a seamless browsing experience across web, tablet, and mobile devices.
My Approach
I aimed to create a website that reflects BamBan Sushi’s vibrant and interactive brand while offering a user-friendly experience. My approach prioritized clean design, intuitive navigation, and responsive layouts for desktop, tablet, and mobile users. The microsite highlights the brand’s core strengths—customization and variety—by making it easy for users to browse menu options, build their orders, and contact the restaurant for catering services. I incorporated hover functions for desktop interactions, subtle animations, and simplified mobile layouts to ensure accessibility and engagement across all devices.
Unique Challenges
BamBan Sushi lacked a fully developed website, relying solely on a basic microsite for order placement. The challenge was to create a snackable website experience that enhances user engagement, simplifies the ordering process, and showcases the brand’s personality. The microsite needed to be responsive across devices, offer intuitive navigation, and include strong calls to action while maintaining BamBan Sushi’s playful and customizable dining vibe.
The Process
Brand Research
Analyzed BamBan Sushi’s existing microsite and social media presence to understand its offerings and brand tone.
Identified gaps in user engagement and functionality, focusing on enhancing the ordering process and service visibility.
Wireframing & UX Strategy
Created wireframes for desktop, tablet, and mobile views, focusing on clear navigation and strong CTAs.
Implemented hover functions on the desktop version to display menu item details interactively.
Designed simplified navigation for mobile users, including a hamburger menu and scrollable sections.
UI Design & Prototyping
Built the microsite using Adobe XD, ensuring consistent branding across all formats.
Prioritized high-quality food imagery, vibrant colors, and clean typography to highlight the freshness and variety of BamBan Sushi’s offerings.
Included key pages like the Menu, Order Now, and Contact Us for catering and general inquiries.
Final Deliverables
Responsive Microsite Design
Core Pages (Landing Page, About Us Page, Menu Page, Contact Us Page)
UI Elements
Conclusion
The BamBan Sushi project was an opportunity to blend user-centric design with playful branding, creating an engaging and seamless experience for customers. By focusing on intuitive navigation, responsive layouts, and interactive elements, the microsite enhances the ordering process while staying true to BamBan Sushi’s fun and customizable dining experience. This project strengthened my skills in UI/UX design, responsive web layouts, and prototyping, while highlighting the importance of user engagement in digital spaces.
